Farm Expired Listings For Big Commissions

Many real estate agents begin and sometimes sadly end their careers without a plan. And as the saying goes, failing to plan is as good as planning to fail.

Sure, some do the usual and expected things to cultivate new business, like mailing letters and post cards to friends and relatives, phoning acquaintances, and giving out business cards to any and everybody they meet.

Heck, some are courageous enough to "cold call" prospects, the most dreaded of all tasks! And while all of these activities are good things to do, they don't necessarily translate into new business opportunities - now or later!

And while these may be good strategies you need more. But instead of working harder why not work smarter?

The most successful Realtors and Real Estate Agents have "lead generating systems." Some Farm Expired Listings for huge profits.

A good listing system can:

jump start new or average real estate sales career; bring in real estate listings on a regular basis; week after weekgenerate prospective buyers and sellers; give you marketing exposure in months rather than years; and position you to know the best real estate investment buys

Personally, I love Expired Listing Systems and their laser beam like focus on warm, responsive sellers. Sellers that are typically still Realtor friendly, eager to sell and will do what it takes to get their properties sold.

Owners of expired listings are motivated for many reasons; double mortgages, vacant properties, terrible tenants, recently married and combining households, recently divorced and liquidating real estate assets, and on and on.

Plus, they have gone through a listing cycle and may be anxious to get on with their lives. But, as you know, or will soon learn, all listings aren't worth having.

As for me, I initially listed every property that I could; vacant land, single family homes, condo's, triplexes, mobile home parks, mobile homes, homes in top notch condition, fixer uppers, whatever.

And I got to feeling pretty darn good (and just a little smug) as my listing portfolio grew to more listings than I could manage.

So, I first hired a part time clerk/assistant to help me market my listings, then took on a newly licensed salesperson as a partner and split the listing fees 50/50. Pretty soon my listing system was humming and I was averaging 1-2 listings a week.

I then had an army of agents working for me day and night, as almost all of my listings were in the Multiple Listing System. Working to get me paid, even when I was chaperoning field trips, getting a haircut, or just taking a day off!

That's what a good real estate listing system can do for you!

So, if you don't have a good listing system you should get one. After all, if real estate listings are the lifeblood of the industry then how successful can you be without them?

Lanard Perry is the author of "Farming Expired Listings - Your Personal Guide To Listing Success." Visit his website at http://www.farmingexpiredlistings.com for more real estate sales and marketing ideas.

More than 40 states signed onto a proposed $25-billion deal with major mortgage servicers over faulty foreclosure practices. New York, Nevada and Delaware joined California in holding out for better terms.

More than 40 states signed onto a proposed $25-billion settlement with major mortgage servicers over faulty foreclosure procedures, but California, New York and other key states were still not among them.

California has until Monday to share in a multi-state deal with banks to obtain mortgage relief and reforms. Atty. Gen. Kamala Harris, who walked away from talks last year, says the door remains open.

With a Monday deadline at hand, California officials have resumed direct talks with the Obama administration about joining a multibillion-dollar, multi-state mortgage settlement with the nation's largest banks, a source said Sunday.

The talk show host pays $12 million for the 4,088-square-foot house with four bedrooms and four bathrooms. The ocean-view home sits on 1.26 bluff-top acres with beach access.

In one of the more talked-about transactions in town, actors Brad Pitt and Angelina Jolie have sold their Malibu beach house to daytime host and comedian Ellen De Generes for $12 million.

The four-bedroom, five-bathroom house built in 1920 for industrialist James Wigmore lists for $2,875,000.

A decorative cast stone entrance opens to this restored Spanish Colonial Revival-style house in Pasadena's South Orange Grove area. Built in 1920 for industrialist James Wigmore, the house retains such original details as coffered wood ceilings and arched doorways.

They don't believe they can sell their property for what it's worth, so they're spending money on making their homes more comfortable.

Do you fit any of these descriptions?

A biennial research report by the National Assn. of Realtors indicates that a handful of real estate agents and brokers and their clients either don't know the law or don't care to follow it.

When it comes to lawsuits, real estate agents and brokers tangle mostly among themselves.

The president aims to help about 3.5 million people with good credit who are unable to refinance at historically low rates because their homes are worth less than their mortgages.

 

The White House hopes to help millions of homeowners lower their monthly mortgage bill with a $5 billion to $10 billion plan to set up a streamlined refinancing program for people who are current on their payments.

The Standard & Poor's/Case-Shiller index of 20 large U.S. cities fell 1.3% in November from October as foreclosures continue to drag down the housing market.

Three straight months of home-price declines in the biggest U.S. cities showed that foreclosures remain a significant drag on a housing market that is entering its fifth year of deterioration.

L.A. Clipper Chris Paul may be quick down the court, but he moves pretty fast when it comes to buying multimillion-dollar real estate too.