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Staging® Your Home for Sale: a Superior Real Estate Home Marketing Technique: Part 1
Every Realtor KNOWS that a home should be shown in its best light to help sell it faster and for more money! We also know that, properly done, it Is a lot more than putting fragrant pies, breads or cookies in the oven, opening the drapes and turning on all the lights; although even that helps greatly. Setting the stage to obtain the highest value, fastest, for a home has recently evolved into a real estate specialty that can pay of grandly for the seller and help the buyer overcome the immense emotional strain of making a decision on which, of many similar properties, to purchase. For a few hundred or a few thousand dollars; a seller can increase the speed greatly and add several percentage points to the sales price, simultaneously! For the buyer, purchasing a home is a daunting emotional progression. First the buyer determines price range, then probably a list of must haves, should haves, and hopefully included - features, advantages, benefits and of course possible locations. However, when they preview a home that really knocks their socks off aesthetically, that list and the priorities can be instantly and dramatically reorganized in their minds! I call it the WOW factor! Few homes have it, those that do - sell for greatly more money and much faster. The greatest difficulty for any seller, me included, is that we tend to romanticize our own homes - seeing the great parts of our own home and being oblivious to the mess, shortcomings, clutter, needed repairs and incongruities. We can call it eclectic but to a buyer it's often just a mess. In any communication we must enhance, prioritize, observe, and promote more than anything else - what and how the recipient perceives our communication! Our opinion of our communication must be subservient to the opinion of the person or people that we want to convince! We as Realtors and we as sellers must convince the buyer or the home is not sold. This is an often difficult but always required priority in all parts of the marketing, promotion, advertising and sale of a property. Staging elevates marketing and promotion. A well staged home looks far better in the marketing and advertising pictures, which predisposes a potential buyer to at least take a look. Once the buyer is in the home, the staging of the entire home, every nook and cranny, becomes part of the emotional data base, often subliminally installed, for getting the buyers to purchase the well staged property instead of the others on the market! Most of us look right on past our usual surroundings, in all parts of life. We notice changes and differences but seldom the sameness. We as Realtors always give advice to our sellers, in hopes of getting them to better prepare, pose and present the home for sale. However, our all-consuming job is not rearranging furniture and moving pictures or putting stuff in storage de-kludging and cleaning out the garage and our advice is not usually fully adhered to. Our hours are best spent marketing, promoting and responding to inquiries on the property. Quality Staging can take hours and days. Clutter is Killer! There are now accredited Staging Pros who get specialized training to recognize the importances, significances and small changes that put your property in its best and most flattering light. I call it similar to a Lady dressing for a grand ball - best dress, best hairdo, best makeup and best behavior and wonderful poise! All designed to hide any flaws and accentuate all the best! Staging is an art, a science, a marketing philosophy and an applied promotional and sales tool of excellence and value beyond most other such tools and techniques of selling real estate and homes. There are accredited Staging Professionals that are trained and tested to recognize and handle the small changes and modifications that let your home glow its best in the eyes of potential buyers and the Realtors that may bring them. Some things are difficult to overcome in today's market; most difficult to overcome are lower than 9 foot ceilings and limited windows. Another grouping of deal killers are dated colors, dark, cluttered and unfinished looks. A well staged home in our area can easily bring another 15% above what it will bring without proper staging. Some people can even make money through purchasing an un-Staged home, and while it is under contract, having it professionally and extensively staged - then selling their contract and making as much as 10% net profit? it could be more easily in some cases I've worked on. The series of mental decisions that become a decision to purchase are comprised of a series of first impressions from outside the home to a series of impressions as the prospective purchaser tours the home. Most importantly, sellers need to know that the first sale is to the Realtors who will bring your prospective buyers to your home and in your home is where the decision to purchase is made. Copyright 2004; By Jody Hudson, Realtor. www.Kate-Jody.com Entire Staging Article is: Dozens of Other Articles by Jody: Jody Hudson; Cutting Edge Realtor, has been a Realtor for 35 years in Delaware and across the nation as a National-Realtor. He has taught real estate and marketing seminars in hundreds of cities across American over the decades and is active in innovative community enhancement. His business is web based.
MORE RESOURCES: The talk show host pays $12 million for the 4,088-square-foot house with four bedrooms and four bathrooms. The ocean-view home sits on 1.26 bluff-top acres with beach access. In one of the more talked-about transactions in town, actors Brad Pitt and Angelina Jolie have sold their Malibu beach house to daytime host and comedian Ellen De Generes for $12 million. The four-bedroom, five-bathroom house built in 1920 for industrialist James Wigmore lists for $2,875,000. A decorative cast stone entrance opens to this restored Spanish Colonial Revival-style house in Pasadena's South Orange Grove area. Built in 1920 for industrialist James Wigmore, the house retains such original details as coffered wood ceilings and arched doorways. They don't believe they can sell their property for what it's worth, so they're spending money on making their homes more comfortable. Do you fit any of these descriptions? A biennial research report by the National Assn. of Realtors indicates that a handful of real estate agents and brokers and their clients either don't know the law or don't care to follow it. When it comes to lawsuits, real estate agents and brokers tangle mostly among themselves. The president aims to help about 3.5 million people with good credit who are unable to refinance at historically low rates because their homes are worth less than their mortgages. Â The White House hopes to help millions of homeowners lower their monthly mortgage bill with a $5 billion to $10 billion plan to set up a streamlined refinancing program for people who are current on their payments.
The Standard & Poor's/Case-Shiller index of 20 large U.S. cities fell 1.3% in November from October as foreclosures continue to drag down the housing market. Three straight months of home-price declines in the biggest U.S. cities showed that foreclosures remain a significant drag on a housing market that is entering its fifth year of deterioration. L.A. Clipper Chris Paul may be quick down the court, but he moves pretty fast when it comes to buying multimillion-dollar real estate too.
Karen Mena managed to get a foreclosure on her San Bernardino home rescinded. But she continues to negotiate with Bank of America over loan terms and could still lose the house. Foreclosure commonly represents the end of a struggle. A borrower can't pay a mortgage, loses a home and moves on. A.F. Leicht designed quirky Spanish Revival houses in Los Angeles as well as evangelist Aimee Semple McPherson's landmark Angelus Temple. His interiors often had irregular-shaped or curved walls, rooms or hallways. This Los Feliz villa, with rounded rooms, fancifully shaped living room French doors and elliptical master bathroom, captures his signature style.
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