Fixing Houses: Using Psychology for Profits

Real estate investors who specialize in fixing houses for profit gain new insights from Interior Design Psychology ideas. Increase your profit potential in the new buyer's market with these new transformation strategies.

Your satisfying and lucrative real estate business depends upon your correct assessment of profit potential, successful purchasing, and triumphant transformation of a fixer into a dollhouse. The renovation process includes the physical work and the choice of the best supplies to elicit maximum positive emotional effect from prospective buyer.

This article brings to light the psychological impact of design details which result in the desired transformation, promising the highest potential resale value. By incorporating the psychology of residential design, you intentionally choose how to transform your fixer by using colors, textures, building materials, and decorations that assure your future speedy and cost-effective sale.

The psychology of residential design joins the entire home, inside and out. Transformation Psychology differs in that you make use of residential Design Psychology with a different goal in mind. Using Design Psychology in your personal home is much more individualized. Renovating a doghouse for dollars integrates generalized design ideas appealing to a broader spectrum of buyers.

Using Transformation Psychology to increase your real estate profits means that you learn how our human senses, and thereby our emotions, are biased by different decorating details and choices of materials. Buyers view a prospective home with their eyes and yet their brain interprets what they see and feel according to subtle touches you purposefully put in. Design details additionally influence our senses of touch, smell, hearing, and even taste.

So, how does all this psychology stuff work? You choose colors and materials based on your prospective buyers' income level and the house style.

Here's a simplified Color Design Psychology Plan for Fall and Winter:

Selling Season: Fall and Winter

Target Market: First-time Buyers
House Style: Cottage
Exterior Colors: Pale yellow, Khaki Brown, Creamy White
Front Door: Dark Green
Interior Colors: Walls: Pale yellow, Sunny Yellow, Tan
Trim: Pure White
Flooring: Cream to Mocha wall-to-wall carpeting, white linoleum

Target Market: Upscale
House Style: Tuscan
Exterior Colors: Tuscany Gold, Chocolate Brown, Olive Green
Front Door: Terra Cotta Red
Interior Colors: Tuscany Gold, Mocha, Mixture of these colors
Trim: Ivory
Flooring: Ivory carpeting, hard wood, tile

Your goal of composing a glorious home that buyers can't live without begins with your planning of changes desired. Following a design plan, from inception to realization, bit by bit, simplifies and organizes your makeover. Taking the time to make a design plan assures you of a profitable and quick sale.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhousefordollars.com/pages/5/index.htm

The talk show host pays $12 million for the 4,088-square-foot house with four bedrooms and four bathrooms. The ocean-view home sits on 1.26 bluff-top acres with beach access.

In one of the more talked-about transactions in town, actors Brad Pitt and Angelina Jolie have sold their Malibu beach house to daytime host and comedian Ellen De Generes for $12 million.

The four-bedroom, five-bathroom house built in 1920 for industrialist James Wigmore lists for $2,875,000.

A decorative cast stone entrance opens to this restored Spanish Colonial Revival-style house in Pasadena's South Orange Grove area. Built in 1920 for industrialist James Wigmore, the house retains such original details as coffered wood ceilings and arched doorways.

They don't believe they can sell their property for what it's worth, so they're spending money on making their homes more comfortable.

Do you fit any of these descriptions?

A biennial research report by the National Assn. of Realtors indicates that a handful of real estate agents and brokers and their clients either don't know the law or don't care to follow it.

When it comes to lawsuits, real estate agents and brokers tangle mostly among themselves.

The president aims to help about 3.5 million people with good credit who are unable to refinance at historically low rates because their homes are worth less than their mortgages.

 

The White House hopes to help millions of homeowners lower their monthly mortgage bill with a $5 billion to $10 billion plan to set up a streamlined refinancing program for people who are current on their payments.

The Standard & Poor's/Case-Shiller index of 20 large U.S. cities fell 1.3% in November from October as foreclosures continue to drag down the housing market.

Three straight months of home-price declines in the biggest U.S. cities showed that foreclosures remain a significant drag on a housing market that is entering its fifth year of deterioration.

L.A. Clipper Chris Paul may be quick down the court, but he moves pretty fast when it comes to buying multimillion-dollar real estate too.

Karen Mena managed to get a foreclosure on her San Bernardino home rescinded. But she continues to negotiate with Bank of America over loan terms and could still lose the house.

Foreclosure commonly represents the end of a struggle. A borrower can't pay a mortgage, loses a home and moves on.

A.F. Leicht designed quirky Spanish Revival houses in Los Angeles as well as evangelist Aimee Semple McPherson's landmark Angelus Temple. His interiors often had irregular-shaped or curved walls, rooms or hallways. This Los Feliz villa, with rounded rooms, fancifully shaped living room French doors and elliptical master bathroom, captures his signature style.